The current landscape consists of a limited number of platforms that have developed market share by offering aspirational prizes while establishing trust with the user.

• Leading Web2 Platforms: Platforms such as BOTB and Omaze have shown significant growth by fostering brand and platform trust in a web2 capacity while attracting significant demand based on their prize offerings.

• Blockchain Technology: With these competition platforms gaining popularity due to growing global online communities, blockchain technology and tokenization are primed to bridge this gap via their function to establish trust with the user.

• First Mover Advantage: With web3 technology and the market in a hyper-growth phase, there is a significant opportunity for VICE to create sector-specific market dominance and establish a first mover advantage in the automotive and luxury niche.